Monday 2 April 2012

Love Your Bike

Apologies for featuring Creative Concern again but it's a rich seam to tap given their platform as an ethical agency who summarise their approach as 'communications for a sustainable future.'

The Love Your Bike campaign was produced for Friends of the Earth in 2006.  Pretty self explanatory in that it sought to encourage commuters to leave the car behind in favour of the bike. The images are strong and clever.







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