Monday 19 March 2012

Coca-Cola System!



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The system operates in more than 200 countries, markets more than 500 brands and 3,500 beverage products, and sells 1.7 billion servings of beverages each day.

The Company is headquartered in Atlanta, Georgia, and includes six operating groups: Eurasia and Africa, Europe, Latin America, North America, Pacific and Bottling Investments. The Company sources ingredients; makes and sells concentrates, beverage bases and syrups to bottling partners; owns their brands and is responsible for marketing them. The Company, in consultation with bottling partners, also sets the sustainability agenda for the system and supports bottling partners, suppliers and customers in meeting the sustainability goals that are set.


Bottling partners: The key toward coca-colas success and their journey toward sustainability:

Bottling partners are engaging in water stewardship, reducing the Coca-Cola system’s carbon footprint and investing in and improving the communities where their facilities operate. Often, our bottling partners lead the way by finding new sustainability solutions.

For example:

For some time, the coca cola company has led the beverage industry in clean fleet technology by having more heavy-duty hybrid trucks in North America than any other fleet. They currently operate more than 700 hybrid electric trucks that reduce fuel consumption and greenhouse gas emissions by up to 30 percent when compared to a conventional truck.

Coca-cola customers:

Their customers include just about anyone who sells coca-cola products—grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among others.
The customers have a role to play in the sustainability efforts as well. They work to install more energy-efficient equipment. Their businesses are often women-owned and -operated, helping empower more women around the world. They are key to recovery and recycling efforts. And they are often deeply involved in improving their communities, providing guidance, connection and collaboration for our community improvement efforts.

POSTED BY BECKY, 19th MARCH, 20:47

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